Search Engine Optimization (SEO) is the technique of optimizing your content according to the needs of a search engine. SEO is a valuable service and quality needed in Digital Marketing. An SEO thus enables other services like PPC, Web Development, SEM, SMM, etc. Here we will discuss some of the best industry-wide practises required fir the Best On-Page SEO.

Components of SEO

Rich Snippets

Snippets are must for a business which is trying to stand out from others. Google rankings require snippets. A snippet is necessary for a fundamental understanding of a market. A rich snippet is what that separates your business from everyone else’s. Let’s understand a snippet first. A google search shows you many businesses related to your search. The title is shown blue, the URL in green and then comes a description which is also typical for a snippet. A rich snippet follows the same order. The thing that it differentiates is the description. It has that catch in the description which makes your business stand apart from the rest. Google’s content citation strategy is based on this. Learn more about Rich Snippets.

Keyword Research

Keyword Research

The address is also in the name. This factor is based on keyword research. Your keyword is your website address. It is what that will help Google to locate you and rank you through its content citation strategy. The title tells the search engine what your business is all about and thus also tells the description of your business. It, therefore, increases visibility, ultimately increasing the CTR (Click-through rate). Keyword Research has some bad practice too, which you should be aware of. 

Don’t use duplicate title tags. Title tags should be short, ideally around 50 characters. The title tag should have this format (Main Long Tail Keyword |Your brand name |Brand’s Geographic Location).

Meta Description

A meta description gives a summary of your business. It speaks for your business in a manner that attracts the user towards it. Thus meta descriptions are the key to attract users towards your business from Search Engine Result Page (SERP). Meta description requires some necessities to function correctly. The meta description should be compelling enough to attract the eye. The approved length if 160 characters should be maintained to not lose the attention of the user to make it too short or too long. Duplicate meta descriptions should be strictly avoided. Using a lot of keywords and alphabetic numerals should be strictly avoided. A meta description is written to attract the user. Thus it needs to be written for human attraction. It should convey the message.

Targeted Keywords

Fresh content is necessary. It signifies that you are capable of doing your work without copying others. The content is what will let anyone gain from it. Everyone will somewhat gain something from content. The material thus needs a direction according to your targets. It is hence essential that rather than writing anything anywhere the content is more targeted. Target keywords are used in this regard. Although some pointers are needed to be taken care of while writing keywords. Overcrowding of keywords is disapproved by Google. Google hates it. Internal and external linking is a must for your website. Content should always be original regardless of whether it is for a blog, web page or an article. Google punishes duplicate content.

H1 Tags

H1 tag is the main heading of your page or content. The heading should have the target keyword on it. Thus it will separate your content with others because of the presence of H1 tag with the target keyword. The material can also not have more than one H1 tag. If you need more headings in your content, then H2, H3 and so on are used for this purpose. A profession SEO planner strategizes content based on this.

Internal Website Linking

Internal linking

Internal website linking is a must for SEO practices. A user visits your website sees a page and then immediately leaves. User retention is an essential factor. Adding internal links is a crucial factor and increases user retention. It allows the user to visit and retain on your website, thus increasing the chance of a potential customer. The key to a significant internal website linking is using anchor keywords. The links should be embedded in it.

Image Tags

The name of an image is called an ‘alt tag’. An appropriate alt tag should be used on all photos as they are suitable for accessibility and also, for the search engine. Incorporate your keyword phrase in the image name, but also don’t overdo it. Always keep your image file names SEO friendly. An image is what captures the user attention first. The image tag thus needs to be put to make the image SEO optimized. Name your images such that it gives an idea about what the image is about. Never use underscores, instead use hyphens between words. Avoid using no- alphabetic characters.

Optimize to match reader usability

The content is ultimately for the user. All of the services are for the user. Thus it should be optimized in a way that it is perfectly customized for the user. The content shouldn’t be too long. It should be crisp and to the point. Engaging content is necessary. You don’t want the user to read a fraction of your content and then move to a completely different website for engaging content. The way to make engaging content is by designing and customizing it according to the needs of the user. The content thus needs to be planned correctly. The use of bullet point and crisp paragraphs are must to keep the user engaged in your content.

SEO services are a must for businesses trying to take their business to the next level. You can hire an agency for SEO services, or you can check out this link for our SEO services and book a 15-minute free session with our SEO experts.